The ROI of Blogging

Many people predict that blogs will invade the corporate world over the next years, and Forrester Research seems to embrace the idea. They recently released, in fact, a market research titled “The ROI of Blogging” where they outline the benefits, costs and risks of corporate blogs.

10 reasons why the iPhone might flop

Considering all the buzz that the iPhone generated we can assume that it will disrupt the mobile phone industry and make Apple hit the jackpot again, can’t we? Well, I would not be so secure about that. While I admire Steve Jobs’ initiative to invade a challenging business such as the mobile phone one, I think that Apple’s strategy has some flaws, and below I will outline each of them…

Why Starbucks is not present in Italy?

When Howard Schultz became the President and CEO of the Starbucks Corporation in 1987 the company was selling basically whole-bean coffees, and it counted dozens of stores across the United States. Less than 20 years later Starbucks is one of the most popular brands in America. It has more than 12,000 stores around the world, … Continue reading Why Starbucks is not present in Italy?

Free, as long as you watch my ads

There is a growing trend towards free products or services that are based on advertising revenue. Just think about all the Internet portals, Web 2.0 companies and the like. Some time ago Eric Schmidt (CEO of Google) said that mobile phones should also be free, and instead of charging mobile operators should place targeted advertising.