Innovation Labs

What is Outside Innovation? According to Patricia Seybold, who wrote a very good book on the subject, “it’s when customers lead the design of your business processes, products, services, and business models. It’s when customers roll up their sleeves to co-design their products and your business. It’s when customers attract other customers to build a vital customer-centric ecosystem around your products and services”.

How to prove defensibility?

Suppose you just started your own company and you are looking for some funding or venture capital. One of the first questions you will be asked is “What does make your company defensible”?

Do you walk your talk?

Have you ever wondered why most companies, despite being very innovative, struggle to develop new valuable products or services for their customers? I mean, just enter the website of some large organization and you will probably see some “innovation bla bla” like “innovation is one of our core values” or “our innovative solutions will help you…”. In reality the vast of majority of the companies out there are not innovative, they just claim to be.