Electronic mail appeared as a blessing. It would let you communicate with friends, family and co-workers in a matter of seconds, regardless of where they were around the world. With such a fantastic communication tool, however, other problems emerged. Just ask any manager of a big corporation and he will tell you that 40% or … Continue reading Time Management Tips for Using Email
Month: September 2007
MBAs are Overrated
If you have been reading Innovation Zen for a while you probably know that I am skeptical about the value of MBAs (for the matter of fact I am also skeptical about the whole traditional education system, but that is for another article…). Last week I came across an interesting article titled “Proof MBAs are … Continue reading MBAs are Overrated
Innovation Quotes: Learning from the Market
Marketing focuses on the needs of the customer, and therefore should begin with an analysis of customer requirements, and attempt to create value by providing products and services that satisfy those requirements. The marketing mix is the set of variables that are to a large extent controllable by the company, normally referred to as the … Continue reading Innovation Quotes: Learning from the Market
Internet Marketing Masterclass
French Philosopher Descartes once said “Cogito, ergo sum,” which means “I think, therefore I am.” If this statement will ever mutate it will be something along the lines of “Google, ergo sum.” The Internet is changing the way we communicate, work and live. It would be hard to find a business that will not be … Continue reading Internet Marketing Masterclass
IBM, Innovation and Collaboration
I firmly believe that as we move forward we will see the corporate environment liquefy. That is, we will have fewer and fewer monolithic companies that carry pretty much all the processes inside, and more and more partnerships and conglomerates of small companies that work together to accomplish certain things. The evolution of the information … Continue reading IBM, Innovation and Collaboration