Archive for the 'Innovation Myths' Category

The Myths of Innovation

Guy Kawasaki has posted an interesting interview with Scott Berkum, a former Microsoft employee who recently published a book titled “The Myths of Innovation.” Check out some of the answers that Scott provided:
Question: How long does it take in the real world—as opposed to the world of retroactive journalism—for an “epiphany” to occur?
Answer: An epiphany [...]

Does Innovation imply Success?

Sometime ago I was reading through an MIT book about innovation and one of the definitions for innovation on the book was: “the successful exploitation of ideas”. While this definition could be true to a certain extent, I think that most people wrongly associate innovation with success.

Design Myths

Design is starting to gain attention from corporations all over the world. The discipline itself is expanding beyond “form and look” to include processes and business strategy in general. Corporations are also using design as a tool to stimulate creativity and foster innovation on the market.

Innovation is about sharing

Suppose a brilliant idea just popped into your head. What is your first reaction? Probably to check if someone else has tried it (just google it!). Great, you say! It seems that the idea is novel and unique…

Innovation? It is all about failures

At some point in the documentary a F1 expert was asked what made Senna such an outstanding driver. He answered that Senna, from the very first races, had no fear to commit mistakes whatsoever.

First Mover Advantage Revisited

There is a lot of theoretical evidence supporting the model, but does this evidence emerge empirically as well? Not quite. Consider the markets for safety razors, disposable diapers, photographic film, laser printers, game consoles, VCRs, energy drinks, personal computers, internet browsers, operating systems, search engines, online bookstores, online auctions, VoIP services, and the list goes on.

It is not about superior technology

In emerging and innovative markets, however, a completely different managerial mindset is required. Competing in those markets, contrary to what most people believe, is not about having a superior technology.

Creating a Market for the Technology

The message is that managing new and innovative markets is distinctively different from managing existing ones. It will require different competencies, different strategies and, most importantly, a different managerial mindset.

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