Innovation lessons learned in 2006

Quoting Chuck “At this time of year, many people often reflect on the past year, including their successes, failures and lessons learned. Here’s an opportunity to share what you’ve learned, and gain new insights from the experiences of other InnovationTools readers. Please respond to this question: What is the most important lesson you learned regarding innovation, creativity or brainstorming during 2006?”

How to succeed in 2007

The Business 2.0 magazine has a very interesting story on the cover of the December edition: “How to Succeed in 2007”. They basically asked advice to business leaders, CEOs, nobel prizes and other people regarding how to succeed on the coming year. Here are some of the topics covered and some of my favorite respondants.

Users, Purchasers and Influencers

Most organizations identify their customers as one single entity. If a certain company is producing miniatures of racing cars its customer is going to be boys aged between 3 and 12 years right? Well, it is right, but only to a certain extent. Those young boys are certainly the “users” of the product, but they are not the only people involved in the buying process. Apart from the “users” you will also have the “purchasers”, who in this case will probably be the parents and the “influencers” who could be the close friends or family.

Innovation and Baseball

Clayton Christensen just published an interesting article over Forbes magazine titled “An Innovation Home Run”. According to Christensen the major innovation is coming from the deeper connection that clubs are building with their core baseball consumers.

Wal-Mart disrupting pharmacies

Wal-Mart recently started selling generic prescription drugs over its stores for $4. It is already covering 38 states throughout the United States and its portfolio includes more than 300 prescription drugs. The question that arises is: does this move from the giant retailer represent a disruptive innovation to traditional pharmacies?