Books on technology

The role of technology on our society has been discussed widely. But is technological advancement the single, most important factor shaping our future? There is a very good article over the Neuromarketing blog titled “Futurehype: The Myths of Technological Change”. The article reviews a recent book with the same title by Bob Seidensticker.

Incremental and Radical Profits

It is not a novelty the fact that radical innovations generate more returns than incremental ones. Just to have an idea of the numbers there is a study from the INSEAD finding that 86% of all innovations are incremental, but they are responsible for generating only 30% of profits on the market. The large pie, over 60% of the profits, comes from the radical innovations, which account for only 14% of the total innovations.