Innovation Quotes: Know thy Customer

“We can believe that we know where the world should go. But unless we’re in touch with our customers, our model of the world can diverge from reality. There’s no substitute for innovation, of course, but innovation is no substitute for being in touch, either.”

Competitive Advantage: Economies of Scale

Economies of scale represent the classic source of cost advantage. It basically refers to a situation where a firm can decrease the average cost per unit by increasing the total output. Economies of scale is also equivalent to an increase returns to scale situation, meaning that if we increase the inputs by X% the outputs will consequently increase by more than X%.

Innovation and Economic Prosperity

Last December the UK Design Council held in London the Competitiveness Summit 2006, with the main purpose of evaluating the implementation of the Cox Review of Creativity in Business. The CoxReview, published in November 2005, had a series of guidelines to foster creativity and innovation in UK.

Innovation Zen new Sponsor

The best thing, however, is the fact that our first sponsor is a very innovative company! Bresslergroup integrates user research, product design and engineering services to create innovative product solutions. They won more than 80 major design awards and authored over 100 patents.