If you have been reading Innovation Zen for a while you probably know that I am skeptical about the value of MBAs (for the matter of fact I am also skeptical about the whole traditional education system, but that is for another article…). Last week I came across an interesting article titled “Proof MBAs are … Continue reading MBAs are Overrated
Innovation Quotes: Learning from the Market
Marketing focuses on the needs of the customer, and therefore should begin with an analysis of customer requirements, and attempt to create value by providing products and services that satisfy those requirements. The marketing mix is the set of variables that are to a large extent controllable by the company, normally referred to as the … Continue reading Innovation Quotes: Learning from the Market
Internet Marketing Masterclass
French Philosopher Descartes once said “Cogito, ergo sum,” which means “I think, therefore I am.” If this statement will ever mutate it will be something along the lines of “Google, ergo sum.” The Internet is changing the way we communicate, work and live. It would be hard to find a business that will not be … Continue reading Internet Marketing Masterclass
IBM, Innovation and Collaboration
I firmly believe that as we move forward we will see the corporate environment liquefy. That is, we will have fewer and fewer monolithic companies that carry pretty much all the processes inside, and more and more partnerships and conglomerates of small companies that work together to accomplish certain things. The evolution of the information … Continue reading IBM, Innovation and Collaboration
Trust and the Internet
Last week a famous Brazilian journalist received in his email box a study, supposedly supported by the NASA, claiming that the planet Mars was about to come very close to Earth, and that this represented a phenomenon that occurred only once every 70,000 years or so. Considering the study to be a scoop, the journalist … Continue reading Trust and the Internet
Innovation Quotes: International Trade
Countries engage in international trade for two basic reasons, each of which contributes to their gain from trade. First, countries trade because they are different from each other. Nations, like individuals, can benefit from their differences by reaching an arrangement in which each does the things it does relatively well. Second, countries trade to achieve … Continue reading Innovation Quotes: International Trade
Facebook Fueling Car Sharing
The car sharing (or carpooling) idea is not new. About 100 million people drive back and forth to work every day on the United States alone. The energy that is used to transport one person could easily be used to transport four or more, creating huge environmental and economical gains. In the past most car … Continue reading Facebook Fueling Car Sharing
Innovation Links 21/08/2007
Blockbuster hits back: Netflix, an online movie rental company, has been disrupting Blockbuster’s business for quite some time already. Apparently Blockbuster is ready to heat things up with the acquisition of Movielink, a digital movie download service. Chrysler pursuing innovation: Could Robert Nardelli shake things up on Chrysler? The article also discusses the general problems … Continue reading Innovation Links 21/08/2007
Wear a suit to work? Not as smart as you think!
After graduating in International Economics in 2005 I went to work for a management consulting firm. It was a high profile company, so I needed to wear a suit every day. I remember that before getting started I went out shopping and spent around $2500 buying five suits and an endless number of shirts. Different … Continue reading Wear a suit to work? Not as smart as you think!
Top 15 Most Innovative Countries
The Mental Floss blog has an interesting post commenting a recent study by The Economist Intelligence Unit aimed at finding the most innovative countries in the world. “The number of patents each country generated during those four years, per million people, was the primary method for determining the measure of innovation. As for the results? … Continue reading Top 15 Most Innovative Countries