Male, 22 years old, dark haired. If I turn on the television or the radio, which combined account for the vast majority of ad spending, sooner or later I will come across the advertising of a disposable tampon, a denture adhesive and a shampoo for curly red hair.
Category: Technology
Philips and the Quest for Simplicity
Have you ever been annoyed by the subscription cards that fall out of magazines? I guess most people have, they not only interrupt the reading experience but also force you to make an extra run to the trash bin. Incredibly, though, such cards still generate around 12% of magazine’s new subscriptions, no wonder editors stick them wherever they can.
Innovation and Unarticulated Needs
I do agree with the author to a certain extent, mainly with the idea that under some circumstances only companies are able to develop radical innovations. But that has to do with the fact that consumers often times are not able to articulate their needs, and they are not necessarily aware of what one could possibly do with current technologies.
Top 10 Crowdsourcing Companies
There is a lot of buzz going on around “crowdsourcing” lately, a term coined by the Wired journalist Jeff Howe is his article “The Rise of the Crowdsourcing”. The first time I googled (lower case g because it is already recognized as a verb by the Webster dictionary) “crowdsourcing” it generated around 200.000 results, and that was only a couple of weeks after Howe’s article!
More Predictions Gone Wrong!
This is the second part of my collection of quotes (click here to see the first part). I find particularly interesting the companies that turned down multi-billion dollar opportunities like IBM refusing to invest in the photocopier or Atari rejecting Steve Job’s proposal to develop the personal computer. Those companies were nonetheless being managed by very smart people, understanding what influenced such decisions is the complex matter.
Convert bps into KB/s
Remember that a bit (binary digit) is the single piece of information in digital systems, it is either a 0 or a 1. A byte, instead, is a group of 8 bits. When we talk about computer memories or data storage 1 kilobit refers to 1024 (2^10) bits, 1 megabit refers to 1024 kilobits (or 1024 x 1024 bits), 1 kilobyte refers to 1024 bytes and so on. In telecommunications, however, transmission rates have traditionally been declared in bits per second (bps) and 1 kilobit refers to 1000 bits and not 1024 as in data storage.
Will YouTube get it right?
Internet is something amazing. One day (early 2005) you are trying to figure out how to share videos with your friends, the other (mid 2006) you own a service that delivers 100 million videos per day.
The Pros and Cons of Fiber Optics
For many years people have talked about the wonders of optical fibers. Yet the dream of an all-optical network is far away from materializing. Fiber-to-the-Home (FTTH) is a reality in very few places around the world,
Predictions gone wrong!
The collection of quotes I present below illustrate how managers, scientists and academics often fail to free themselves from paradigms. As Peter Ustinov said “If the world should blow itself up, the last audible voice would be that of an expert saying it can’t be done”.
The list was too big therefore I decided to break it up in 2 parts. Have fun.