Innovation is about sharing
Suppose a brilliant idea just popped into your head. What is your first reaction? Probably to check if someone else has tried it (just google it!). Great, you say! It seems that the idea is new and unique. What is the next step? Lock it! Keep it tightly protected! Maybe you should not even write it down or someone might find it out and steal it!
People tend to behave like that because they place too much value on the idea itself. Innovation, which is what you should aim for, is based not only on new ideas but also (and most importantly?) on the implementation of those ideas.
Instead of keeping ideas tightly locked try to share them and collect other people’s insights. Using this approach you will realize that the ideas alone will not suffice. You will need to test, execute, understand the market, research, test some more, and so on.
As Howard Aiken used to say: “don’t worry about people stealing an idea. If it’s original, you will have to ram it down their throats”.
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[…] When you get an idea, what do you do? Write it down somewhere and lock it up? Most of us probably do not even write it down. And probably never share it. Daniel Scocco thinks that innovation is about sharing. Instead of keeping ideas tightly locked try to share them and collect other people’s insights. Using this approach you will realize that the ideas alone will not suffice. You will need to test, execute, understand the market, research, test some more, and so on. […]
[…] What should be done if you have a truly magnificent idea, which you believe can be turned into a profitable business? My first advice is to share the idea, which you can read more about in this post. Here is another post on the same subject, from the blog InnovationZen by Daniel Scocco. If you are into entrepreneurship and innovation, this blog is definitely worth a visit! This is one of my favorites! Anyway, back to the patent. […]