Guy Kawasaki’s New Venture

Guy Kawasaki recently started a new site called Truemors. Web 2.0 sites like this one are popping like bugs those days, but it is always interesting to watch the back stage of such a venture.

Guy, in fact, recently wrote a post titled “By the Numbers: How I built a Web 2.0, User-Generated Content, Citizen Journalism, Long-Tail, Social Media Site for $12,107.09.” Quoting the post:

“55. I registered 55 domains (for example,, .de, .biz, truemours, etc, etc). I had no idea that one had to buy so many domains to truly “surround” the one you use. Yes, I could have registered fewer and spent less, but who cares about saving a few hundred bucks compared to the cost of legal action to get a domain away from a squatter if Truemors is successful?”

Check out the full post, he is basically covering all the aspects of his new project.