According to a BusinessWeek article titled “Service Innovation: The Next Big Thing” the attention of managers and academics around the world are increasingly turning to this type of innovation. The latest demonstration was the creation of the Service Research & Innovation Initiative, which is backed by some tech giants like IBM and Oracle.
Jim Spohrer, director of service research at IBM, commented: “The average person knows the story of Thomas Edison, the inventor and innovator who came up with the lightbulb. People don’t tend to think of the related service innovations—getting lightbulbs into houses and schools, setting prices for the electricity services to keep them lit. That’s all service innovation.”
Do you agree that service innovation is gaining attention lately?