IDEO and innovation

Forbes released a good interview with IDEO’s CEO Tim Brown. IDEO is a consulting firm focused on design and innovation, some of the companies that they worked for are Apple, Nike and Procter & Gamble.

When asked how they manage to come up with innovative products Tim Brown answered: “We start with the needs that exist in the world and then figure out what technology and business models are appropriate to solve those problems. For example, when we worked with Procter & Gamble on the Swiffer brand they were looking to understand how to take it from just cleaning hardwood floors to cleaning carpet. First, we spent a lot of time with consumers asking what it means to clean in a Swiffer-like way on the carpet. That meant doing something in about 10 seconds, is incredibly inexpensive, doesn’t have a chord, has a minimum number of parts and has a disposable component. From there we came up with a technical solution. That’s how the Swiffer Carpet Flick came to be.”

Make sure you read the whole interview here.

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