The information age is changing most activities in our society, and marketing is no exception. Internet and new media are creating different ways for people to communicate, work and live. The question then becomes: how can marketers revise their strategy to embrace those innovations? Below I provide the top 5 marketing trends under the information age:
Month: July 2006
Predictions gone wrong!
The collection of quotes I present below illustrate how managers, scientists and academics often fail to free themselves from paradigms. As Peter Ustinov said “If the world should blow itself up, the last audible voice would be that of an expert saying it can’t be done”.
The list was too big therefore I decided to break it up in 2 parts. Have fun.
When the Web goes Visual!
Most people sooner or later come across an idea or a product and say: “Damn, I was thinking about something just like it!”. For quite some time now I have been thinking how web surfing could become more “visual” and “user friendly”, and when I came across the Swarm site I said: “OK looks like I am not alone”. (If you click the link wait some time on the site to see the dynamics going on).
Survival of the Fittest!
“It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.” (Charles Darwin)
I think most sciences can learn a lot from nature, and management is no exception. As we move into a fast-paced, information based economy the ability to react promptly and decidedly to environmental changes will become much more important than financial resources, economies of scale or any other “industrial age” competitive advantages.
Welcome to Innovation Zen
In 1975 electronics giant Sony Corporation introduced the Betamax, the first consumer video cassette recorder. It packed state-of-the-art technology and represented Sony’s bet to dominate the segment. Late in 1976 Victor Company of Japan, also known as JVC, brought to the market a rival technology called VHS, inferior to Betamax under most technical parameters. Ten years later, 1988, Betamax is out of the market, VHS becomes the winning standard for video recording. Sony Corporation decides to start producing its own VCRs using VHS technology.