Comments on: Why Starbucks is not present in Italy?

By: Manuela Campa

Manuela Campa — Mon, 14 Jan 2008 14:12:38 +0000

I’m italian and I like very much starbucks philosophy. I’m not agree with the idea that in Italy starbucks would not work. When I was abroad I loved tp spend some hours in these coffee alone or with friends. I think that is something missing in Italian city. Starbucks is a confortable place where drink coffee relaxing and I miss it in my city. I would like to collaborate with starbucks to open a coffee in a city of the north of Italy (gallarate, busto arsizio, varese, como ….). Please contact me if you change your opinion.
Manuela

By: lorenzo

lorenzo — Tue, 25 Dec 2007 22:17:19 +0000

Starbucks is already present on the Swiss market, but not in the italian speaking part of Switzerland, the Ticino.
This region could be a good “test-area” for Starbucks to decide wether try to enter the italian market or not. In fact, a city like Lugano is 100% italian in his culture: even if the opening of a coffeehouse there would result in a failure (which seems to me a very unlikely), this wont make Starbucks loose face.

By: Zachary Cousino

Zachary Cousino — Thu, 20 Dec 2007 19:04:53 +0000

Starbucks is the best coffee in the world!!! its amazing!!! any one that says other whise is a idiet or is to poor to pay for good quolity coffee.

By: michael ciancio

michael ciancio — Tue, 18 Dec 2007 13:53:37 +0000

ordering a cappuccino in starbucks does not by any means give you a sense of florence or rome. additionally it does not make me feel sophisticated. a drink like that takes perfecting, the right coffee, and the right milk with the right frothing, something i haven’t seen mastered in any starbucks compared to the ones i have every morning in italy. don’t even get me started on the paper cup. bye.

By: Elizabeth Abbot

Elizabeth Abbot — Mon, 29 Oct 2007 19:37:04 +0000

I just googled “starbucks italy” and found your blog and this very interesting post. I recently did two posts ( http://www.culturalmoments.blogspot.com, October 19 and 20) on starbucks from a cross-cultural point of view and got lots of interesting comments. Everyone seems to have a strong opinion about Starbucks coming to Italy. Now that’s branding! I am happy with my local bar, Mario (Nanni Moretti and Serena Dandini are also regulars).