Comments on: Top 10 Marketing Trends http://innovationzen.com/blog/2006/10/31/top-10-marketing-trends/ Innovation Management, Business Strategy, Technology and more! Fri, 21 Oct 2011 16:44:36 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: Daniel Scocco http://innovationzen.com/blog/2006/10/31/top-10-marketing-trends/comment-page-1/#comment-791 Daniel Scocco Wed, 01 Nov 2006 07:49:37 +0000 http://innovationzen.com/blog/2006/10/31/top-10-marketing-trends/#comment-791 Jamie, I agree with co-creation. Also, it is becoming very important not only or marketing but also on innovation management and business strategy in general. The relationship between organizations and customers itself is changing. Jamie, I agree with co-creation. Also, it is becoming very important not only or marketing but also on innovation management and business strategy in general. The relationship between organizations and customers itself is changing.

]]> By: Jamie http://innovationzen.com/blog/2006/10/31/top-10-marketing-trends/comment-page-1/#comment-788 Jamie Tue, 31 Oct 2006 22:41:44 +0000 http://innovationzen.com/blog/2006/10/31/top-10-marketing-trends/#comment-788 I think you're right on with Authenticity...and YES...should have been on top for the past ten years. Can't stress enough the importance of co-creation! As a practicing consumer anthropologist / sociologist, I've seen first hand how important consumer insight is in brand and product development, and the ills of not allowing co-creation! I think you’re right on with Authenticity…and YES…should have been on top for the past ten years.

Can’t stress enough the importance of co-creation! As a practicing consumer anthropologist / sociologist, I’ve seen first hand how important consumer insight is in brand and product development, and the ills of not allowing co-creation!

]]>