Comments on: What do Google, Apple and Harley Davidson have in common? http://innovationzen.com/blog/2006/10/30/what-does-google-apple-and-harley-davidson-have-in-common/ Innovation Management, Business Strategy, Technology and more! Fri, 21 Oct 2011 16:44:36 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: DesignStamp Opinion » Joy to the Designer. Being a good client. http://innovationzen.com/blog/2006/10/30/what-does-google-apple-and-harley-davidson-have-in-common/comment-page-1/#comment-47579 DesignStamp Opinion » Joy to the Designer. Being a good client. Sat, 15 Dec 2007 22:13:35 +0000 http://innovationzen.com/blog/2006/10/30/what-does-google-apple-and-harley-davidson-have-in-common/#comment-47579 [...] Don’t hire in-house full-time designers. The agency model works so much better than having in-house designers. Designers who benefit from being exposed to a diversity of projects, bring fresh energy and perspective to the client work they take on. In-house designers who deal with only one product, one problem at one time, end up stuck in the politics and become colored by the subjectivity that surrounds them. Obvious exceptions are designers who work in large, kick-ass companies where the entire ethos is built around keeping design integral to the company’s mojo. These companies have built successful brands by design and work hard to keep their designers (and thus their design) fresh and innovative e.g. Apple, Google even Harley Davidson! [...] [...] Don’t hire in-house full-time designers. The agency model works so much better than having in-house designers. Designers who benefit from being exposed to a diversity of projects, bring fresh energy and perspective to the client work they take on. In-house designers who deal with only one product, one problem at one time, end up stuck in the politics and become colored by the subjectivity that surrounds them. Obvious exceptions are designers who work in large, kick-ass companies where the entire ethos is built around keeping design integral to the company’s mojo. These companies have built successful brands by design and work hard to keep their designers (and thus their design) fresh and innovative e.g. Apple, Google even Harley Davidson! [...]

]]> By: 2-Speed - » Some Interesting Stuff . . . http://innovationzen.com/blog/2006/10/30/what-does-google-apple-and-harley-davidson-have-in-common/comment-page-1/#comment-5672 2-Speed - » Some Interesting Stuff . . . Tue, 27 Feb 2007 01:58:35 +0000 http://innovationzen.com/blog/2006/10/30/what-does-google-apple-and-harley-davidson-have-in-common/#comment-5672 [...] Daniel Scocco has a great post titled, What do Google, Apple and Harley Davidson Have in Common?  In the post, Daniel uses these companies as examples of ones that excel at creating great user experiences instead of just products.  He shows how the loyalty that is given by customers in return is of far greater value than what can be achieved by simply focusing on product features.  As a rider of a Victory motorcycle, I see this all the time.  My bike is, arguably, better than a similar Harley (no flaming please), but very few Harley owners would ever jump over to ride a Victory, even if it were a better implementation of the same concept.  I see Harley tattoos on men and woman all the time.  I don’t think I’ve seen a Victory tattoo on anyone’s shoulder yet. [...] [...] Daniel Scocco has a great post titled, What do Google, Apple and Harley Davidson Have in Common?  In the post, Daniel uses these companies as examples of ones that excel at creating great user experiences instead of just products.  He shows how the loyalty that is given by customers in return is of far greater value than what can be achieved by simply focusing on product features.  As a rider of a Victory motorcycle, I see this all the time.  My bike is, arguably, better than a similar Harley (no flaming please), but very few Harley owners would ever jump over to ride a Victory, even if it were a better implementation of the same concept.  I see Harley tattoos on men and woman all the time.  I don’t think I’ve seen a Victory tattoo on anyone’s shoulder yet. [...]

]]> By: Foreign Language Blog http://innovationzen.com/blog/2006/10/30/what-does-google-apple-and-harley-davidson-have-in-common/comment-page-1/#comment-5350 Foreign Language Blog Wed, 21 Feb 2007 18:29:22 +0000 http://innovationzen.com/blog/2006/10/30/what-does-google-apple-and-harley-davidson-have-in-common/#comment-5350 I think that this post is dead on and the secret to any successful company or marketing campaign. I would argue that even the new Burger King and Geico commercials are offering an experience versus a product. Especially with Burger Kings new Video game efforts which have been extremely successful. My question is how do you recreate this with a small business that is in the service industry and more specifically education? I think that this post is dead on and the secret to any successful company or marketing campaign.

I would argue that even the new Burger King and Geico commercials are offering an experience versus a product. Especially with Burger Kings new Video game efforts which have been extremely successful.

My question is how do you recreate this with a small business that is in the service industry and more specifically education?

]]> By: Business, Technology and Knowledge: special edition. | Uncommon Knowledge. http://innovationzen.com/blog/2006/10/30/what-does-google-apple-and-harley-davidson-have-in-common/comment-page-1/#comment-3463 Business, Technology and Knowledge: special edition. | Uncommon Knowledge. Mon, 22 Jan 2007 21:48:17 +0000 http://innovationzen.com/blog/2006/10/30/what-does-google-apple-and-harley-davidson-have-in-common/#comment-3463 [...] Daniel Scocco presents What do Google, Apple and Harley Davidson have in common? posted at Innovation Zen. [...] [...] Daniel Scocco presents What do Google, Apple and Harley Davidson have in common? posted at Innovation Zen. [...]

]]> By: CreativeMarketingMinds » Blog Archive » Living the brand, dromen komen uit http://innovationzen.com/blog/2006/10/30/what-does-google-apple-and-harley-davidson-have-in-common/comment-page-1/#comment-930 CreativeMarketingMinds » Blog Archive » Living the brand, dromen komen uit Mon, 06 Nov 2006 15:51:19 +0000 http://innovationzen.com/blog/2006/10/30/what-does-google-apple-and-harley-davidson-have-in-common/#comment-930 [...] Op het weblog Innovation Zen worden Harley Davidson, Apple en Google als schoolvoorbeelden genoemd van bedrijven die weten hoe je kunt focussen op de ultieme klantbeleving. [...] [...] Op het weblog Innovation Zen worden Harley Davidson, Apple en Google als schoolvoorbeelden genoemd van bedrijven die weten hoe je kunt focussen op de ultieme klantbeleving. [...]

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