http://innovationzen.com/blog/2006/08/03/philips-and-the-quest-for-simplicity/ Innovation Management, Business Strategy, Technology and more! Fri, 21 Oct 2011 16:44:36 -0700 http://wordpress.org/?v=2.8.4 hourly 1 http://innovationzen.com/blog/2006/08/03/philips-and-the-quest-for-simplicity/comment-page-1/#comment-25 Daniel Scocco Fri, 04 Aug 2006 17:45:27 +0000 http://innovationzen.com/blog/2006/08/03/philips-and-the-quest-for-simplicity/#comment-25 Yeah in the past they had problems not only with marketing positioning but also with the usability of their products Yeah in the past they had problems not only with marketing positioning but also with the usability of their products

]]> http://innovationzen.com/blog/2006/08/03/philips-and-the-quest-for-simplicity/comment-page-1/#comment-23 pheloxi Fri, 04 Aug 2006 13:49:41 +0000 http://innovationzen.com/blog/2006/08/03/philips-and-the-quest-for-simplicity/#comment-23 Philips “Sense and Simplicity” campaign started after Philips gaves their own (top) managers Philips products to test. the result was not very impresive, because a lot of managers could not even get the produts to work. Philips “Sense and Simplicity” campaign started after Philips gaves their own (top) managers Philips products to test. the result was not very impresive, because a lot of managers could not even get the produts to work.

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