Design Myths

Design is starting to gain attention from corporations all over the world. The discipline itself is expanding beyond “form and look” to include processes and business strategy in general. Corporations are also using design as a tool to stimulate creativity and foster innovation on the market.

Strategy and Resource Allocation

A solid and well-crafted strategy is vital for the success of companies, specially if they are operating in emerging and high-tech sectors where innovation plays a central role. This point is clear and beyong discussion. What is not so clear, however, is what forces within a company are responsible for the formulation of that strategy.

First Mover Advantage Revisited

There is a lot of theoretical evidence supporting the model, but does this evidence emerge empirically as well? Not quite. Consider the markets for safety razors, disposable diapers, photographic film, laser printers, game consoles, VCRs, energy drinks, personal computers, internet browsers, operating systems, search engines, online bookstores, online auctions, VoIP services, and the list goes on.

The Enemy is the Mindset

The expression managerial mindset is often used in the business world to describe the set of assumptions and hidden norms that govern the behavior of managers. Bear in mind, however, that mindsets or paradigms have a much broader meaning. Every society, organization or geographic region carry its own set of assumptions and patterns; ruling how people communicate, interpret information, react to given situations, and so on.