We champion innovation. Then we genuflect when a giant customer “urges” us to cancel a risky new product that would upset the status quo. We beg for “more risk taking.” Then we videotape the “be daring” speech featuring the boss in a Brooks Brothers suit, sitting stiffly behind an old oaken desk. We exhort people to “get with the new technologies.” Then we require them to work with only “safe” vendors. No wonder the “innovative organization” remains a chimera!