“Why don’t you invent something which will be used once and thrown away? Then the customer will come back for more.” This advice, from his boss William Painter, inventor of a disposable bottle-cap, haunted the 40-year-old salesman, King Camp Gillette, from Fond du Lac, Winconsin. In 1895 the vision splendid came as Gillette stood before a mirror honing his cut-throat razor. The only part of it which did any work, and not much at that, was the edge. Why forge and temper a hunk of steel just as a backing to an edge? “I stood before that mirror in a trance of joy,” he wrote to his wife. “I have got it. Out future is made.”
Edward de Bono (Eureka!)
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