Ten Reasons Why PR Does Not Work

Guy Kawasaki has an interesting post covering 10 reasons why PR deals might not work, check it out:

1. The client doesn’t understand the publicity process.
2. The scope of work is not detailed and agreed upon by both parties.
3. The client has not been properly trained on how to communicate with the media.
4. The client and the PR person or firm are not a good match.
5. The client has not gotten results quickly enough and ends the relationship too soon.
6. PR people don’t explain the kind of publicity placements a client will most likely receive.
7. Clients don’t realize that what happens after you get the publicity coverage is sometimes more important than the actual placement.
8. Clients refuse to be flexible on their story angles.
9. Clients get upset when the media coverage is not 100% accurate or not the kind of coverage that they wanted.
10. Clients won’t change their schedules for the media.

You can read a full description for each point on the original article.