The Internet is democratizing the access to information, and people will not give up that right so easily. A recent survey by Accenture with executives from media and entertainment companies identified social media and user generated content as the main threat for those mainstream players.
“More than half (57 percent) of the respondents identified the rapid growth of user-generated content — which includes amateur digital videos, podcasts, mobile phone photography, wikis and social-media blogs — as one of the top three challenges they face today. In addition, more than two-thirds (70 percent) of respondents said they believe that social media, one of the largest segments of user-generated content, will continue to grow, compared with only 3 percent of respondents who said they view social media as a fad.”
You can read more details about the survey here.