Comments on: Innovation Links – 17/02/2007 http://innovationzen.com/blog/2007/02/17/innovation-links-17022007/ Innovation Management, Business Strategy, Technology and more! Tue, 16 Mar 2010 20:22:38 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: Daniel Scocco http://innovationzen.com/blog/2007/02/17/innovation-links-17022007/comment-page-1/#comment-5120 Daniel Scocco Sun, 18 Feb 2007 19:22:46 +0000 http://innovationzen.com/blog/2007/02/17/innovation-links-17022007/#comment-5120 Tom, that story about the US Navy and in-game advertising is pretty interesting. I will check your site out, thanks for commenting. Tom, that story about the US Navy and in-game advertising is pretty interesting.

I will check your site out, thanks for commenting.

]]> By: Tom http://innovationzen.com/blog/2007/02/17/innovation-links-17022007/comment-page-1/#comment-5103 Tom Sun, 18 Feb 2007 13:28:11 +0000 http://innovationzen.com/blog/2007/02/17/innovation-links-17022007/#comment-5103 My website navycs.com was created in late 2003 to test the oppertunity of in-game advertising for the US Navy. We chose the on-line game Counter-Strike after contacting Valve Software. We placed ads in various maps and ran a server. The numbers worked out very well but Navy Recruiting Command decided the in-game violence and endorsement issues were too great. Now in-game advertising is all the buzz...too bad the Navy didn't jump on it and be the first major organization to lead the way. I have maintained the site as a hobby ever since and answered many questions of gamers who eventually joined. Fun stuff :) My website navycs.com was created in late 2003 to test the oppertunity of in-game advertising for the US Navy. We chose the on-line game Counter-Strike after contacting Valve Software. We placed ads in various maps and ran a server. The numbers worked out very well but Navy Recruiting Command decided the in-game violence and endorsement issues were too great. Now in-game advertising is all the buzz…too bad the Navy didn’t jump on it and be the first major organization to lead the way. I have maintained the site as a hobby ever since and answered many questions of gamers who eventually joined. Fun stuff :)

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