Innovation Links - 17/02/2007
Every Saturday I will post the “Innovation Links” list picking the most relevant articles of the previous week. Topics will range from innovation to technology, business strategy and market.
Innovation and Advertising - How do companies should advertise that they are innovative? (Endless Innovation)
Pucker Up - How cosmetic companies are disrupting dermatologists. (Innoblog)
Quantum Computing - Interview with David Deutsch, father of quantum computing (Wired)
Talent at the Edges - The means to try, invent and try again are available to anyone with an Internet Connection (Experience Curve)
Steve Jobs and the DRM - Apple’s CEO made an announcement that might spark some moves on the music industry (Zdnet)
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My website navycs.com was created in late 2003 to test the oppertunity of in-game advertising for the US Navy. We chose the on-line game Counter-Strike after contacting Valve Software. We placed ads in various maps and ran a server. The numbers worked out very well but Navy Recruiting Command decided the in-game violence and endorsement issues were too great. Now in-game advertising is all the buzz…too bad the Navy didn’t jump on it and be the first major organization to lead the way. I have maintained the site as a hobby ever since and answered many questions of gamers who eventually joined. Fun stuff :)
Tom, that story about the US Navy and in-game advertising is pretty interesting.
I will check your site out, thanks for commenting.