Open Innovation
The open innovation approach, that is going beyond the corporate internal R&D for new ideas or products, seems to be gaining traction lately. BusikessWeek just published an article describing Henry Chesbrough’s new book titled “Open Business Models: How to Thrive in the New Innovation Landscape”.
Personally I think Chesbrough theories are very insightful because they go against conventional wisdom, and throughout this blog I have always defended that success in emerging markets where innovation plays a central role will require a completely different mindset from the one that is practiced in business schools (you can read some of my criticism here).
When asked how companies could combat the resistance to adopt an open innovation approach Chesbrough suggested: “One way to combat resistance is to offer incentives to researchers who could help the company by tapping into a network outside the company rather than concentrating solely on internal R&D. Now, most companies only reward research staff for internally developed projects. When R&D staffers get a patent, most companies will give those researchers some money and a plaque.”
You can read the full article here.
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War has been a metaphor for business for far too long. War of course is the ultimate zero sum game.
I think we’re strating to see alternative metaphors for business; metaphors that aren’t zero sum games; metaphors based on openness and cooperation; ecological metaphors.
John Hagel talks about edge compotencies, and how there are more smarter people outside your org than inside of it. How do you access these folks? Openness and cooperation seem like good starts.