Marketing is changing a lot lately. Just think about blogs, social networks and the like. What should we expect for 2007 though? The Marketing and Strategy Innovation blog has a nice article covering the top 10 marketing trends for the coming years, here they are:
Lets start with the last one. Someone who in 1986 invested $10,000 on Harley Davidson would find himself with almost $2 billion as of today. Quite astonishing for a motorcycle manufacturer right? Well, but are we really talking about a motorcycle manufacturer?
What is Outside Innovation? According to Patricia Seybold, who wrote a very good book on the subject, “it’s when customers lead the design of your business processes, products, services, and business models. It’s when customers roll up their sleeves to co-design their products and your business. It’s when customers attract other customers to build a vital customer-centric ecosystem around your products and services”.
That is right. I have been planning to do so for a couple of weeks, but now it is official. The reason is quite simple, I want to walk with my own legs.
Suppose you just started your own company and you are looking for some funding or venture capital. One of the first questions you will be asked is “What does make your company defensible”?
Once you come up with an invention, should you license it to a third party or develop and manufacture it yourself?
Have you ever wondered why most companies, despite being very innovative, struggle to develop new valuable products or services for their customers? I mean, just enter the website of some large organization and you will probably see some “innovation bla bla” like “innovation is one of our core values” or “our innovative solutions will help you…”. In reality the vast of majority of the companies out there are not innovative, they just claim to be.
Sometime ago I had the pleasure to start discussing with Roger about creativity. Since creativity and innovation are closely related I decided to ask him if he could answer a small interview (which ended up not being that small), and he kindly accepted.
When Google announced that it was acquiring YouTube people immediately started commenting the deal. Some, like Mark Cuban, argued that it was a really bad move from Google’s part. Others celebrated as if it was the victory of online video over traditional media.
Last week Innovation Zen was officially recognized as a SOB, which stands for Successful and Outstanding Blog. The SOB project is maintained by Liz Strauss over the Successful-Blog.